Many of our clients market to both businesses and consumers. When working with new clients, we like to start with the development of a marketing plan that includes a SWOT analysis (Strengths, Weaknesses, Opportunities and Threats) and a thorough review of target audiences, company sales goals and current media and marketing strategies. From here, we develop a plan that will help the client reach their goals within their budget. Strategies and tactics employed might include advertising, public relations, sales materials, social media, trade shows or direct marketing.
Beacon Marketing has worked with B2B clients in many industries including manufacturing, construction, technology, professional services, and others. One the consumer side, we have worked with clients in healthcare, banking, non-profit and retail operations.
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B2B and CONSUMER MARKETING