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Effective public relations programs can stretch precious marketing dollars and communicate messages in a totally different way than advertising, which is paid space.
Janet Chambers has been working with the press -- television, radio, newspapers, magazines, on-line news services -- for more than 25 years. She understands how to pitch a story, write and get press releases picked up and work with editors to highlight her clients' achievements. She has provided public relations services to Mount Nittany Health, Young Scholars Charter School, Nestlerode & Loy Investment Advisors, and many other clients.
Public relations services include:
Feature stories are an effective way for clients to get press coverage when the story is about a relevant topic and appears over the client's byline. Topics that educate consumers or other target audiences are welcomed by editors who may be looking for local experts on a variety of topics. Stories can be prepared several ways, from interviews with the client or other key professionals, or from research. The key is to place the article in the right publication. This coverage helps build "trust" in the client as an expert in their field.
Please ask us for samples of press releases and articles we have created for clients.