Public Relations

Effective public relations programs can stretch precious marketing dollars and communicate messages in a totally different way than advertising, which is paid space.

Janet Chambers has been working with the press -- television, radio, newspapers, magazines -- for more than 25 years. She understands how to pitch a story, write and get press releases picked up and work with editors to highlight her client's achievements. Currently she provides many types of public relations services for Mount Nittany Medical Center and other local clients, including community outreach and feature writing.

Public relations services include:

• Features story writing and placement in local, regional or national media*
• Press releases
• Events and grand openings
• Media relations

* Feature stories are an effective way for clients to get press coverage when the story is about a relevant topic and appears over the client's byline. Topics that educate consumers or other target audiences are welcomed by editors who may be looking for local experts on a variety of topics. Stories can be prepared several ways, from interviews with the client or other key professionals, or from research. The key is to place the article in the right publication. This coverage helps build "trust" in the client as an expert in their field.

Links to feature stories prepared by Beacon Marketing Solutions:

CPA Associates - It's Not Too Late: 2010 Tax Savings Strategies

Mount Nittany Medical Center - Health Break article in the Centre Daily Times